Wednesday, December 13, 2023

5 tips to get followers on Instagram

How important is it to have followers on Instagram? Here we will tell you 5 tips to get followers on Instagram that you cannot miss.

You must already be aware that Instagram is one of the most popular social networks in the world.

And because of its great popularity, gaining followers on Instagram can increase the visibility of your brand and, consequently, generate more sales of your products or services.

In fact, 90% of the people who follow you on Instagram visit your website, while 80% visit your physical store how to buy instagram followers.

Now that we draw your attention to the importance of getting followers on Instagram, we leave you the 5 tips that will make your project grow.

5 Tips to get followers on Instagram

1. Optimize your profile

One of the keys to getting more followers on Instagram is to have an attractive and complete profile. Remember that your profile is the first impression users will have of your brand, so it is crucial that you give them a positive experience.

Here we present some aspects that you should take into account:

Recognizable profile photo: Use an image that is easily identifiable by your followers. Such as the simplified logo of your brand. This way, users will easily recognize you in the feed and search results.

Keyword in account name: Add a relevant keyword in your account name , which will help users find your brand more easily.

Explanatory and attractive BIO: Make sure your account description is informative and attractive to your followers . Include a link to your website and a brief description of what your brand offers.

Business Category: Indicate your business category in your profile so visitors can understand what your brand is all about.

Call to Action: Add a call to action button to your profile so users can contact you or take a specific action.

Featured Stories: Create featured story sections and experiment with different types of content to keep your followers engaged and attract new users.

Feed images: As Instagram is a visual social network, it is essential that the aesthetics of your feed are attractive and consistent with your brand identity . Post high-quality images and make sure the content is relevant to your audience.

Keep these tips in mind to improve your Instagram profile and attract more followers to your brand.

2. Publish at strategic times

You will surely find many publications that talk about what is the best time to post. But the ideal is that you analyze the history of your posts and discover the best time for your brand and your target audience.

If it is a new brand, you should post at different times and evaluate the statistics to find the best time . Keep in mind that this analysis should never be stopped. Since audiences change, and as a consequence, trends and tastes do too. 

Something interesting for you to apply at this point is to use some planning tool , so that you can organize yourself better and thus study these mentioned aspects.

3. Using relevant hashtags

Instagram is not only a social media platform but also works as a search engine. Hashtags are a fundamental part of content ranking and, when used correctly, can be a powerful tool to increase the reach of your brand and segment your followers.

When using hashtags, it is important that you choose those that are directly related to your brand and that allow you to reach your target audience. Although you can use up to 25 hashtags per post, it's best to focus on those that are relevant to your brand . As you publish, analyze which ones work best and eliminate those that are not effective.

It's crucial to remember that filler hashtags can be counterproductive , as they won't help you reach your target audience and can decrease the quality of your content. Therefore, it is best to use relevant and brand-focused hashtags to ensure your posts reach the right audience and help you achieve your Instagram marketing goals.

4. Invest in ads and publicity

Although not everyone is willing to invest money in social media advertising, we cannot ignore the potential of this tool to reach new customers. 

On Instagram, there are two ways to advertise: through the “Boost Post on Instagram” button or through the Ads Manager.

However, the first option is not recommended, since it does not offer many options to segment the target audience and obtain good results. On the other hand, the second option is more effective and allows greater customization of advertising to reach your target audience.

However, using Instagram Ads Manager can be complicated and requires some knowledge. If you have doubts, it is advisable to seek the help of digital marketing professionals to obtain better results in your advertising campaign on Instagram.

5. Monitor statistics and analyze results

Last but not least, it is crucial to analyze the results obtained. It is essential to understand whether the implementations carried out have a positive or negative impact on our brand. If they are beneficial, we must strengthen them, while if they are not, we must modify them. Additionally, you must understand the meaning of each metric obtained in order to apply appropriate improvements.

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